The size of the network grew by over 12 per cent in Australia in 2012, which is in addition to the 44 offices now integrated with the group following the recent acquisition of Century 21 New Zealand.
“With the Australian real estate industry as competitive as ever, three years ago Century 21 Australia began investing record sums into new technologies, marketing campaigns, search engine optimisation and training to ensure that the brand remained front of mind for Australians looking to buy or sell real estate,” said Charles Tarbey, chairman and owner of Century 21 Australasia.
“I believe that this investment, coupled with the strength of the global Century 21 brand, has led to this record growth period.”
With over 3,000 offices, Century 21 is the largest real estate sales organisation in the Asia Pacific region, a region vital to Australia’s continued economic success.
Mr Tarbey said Western Sydney continued to play a significant role in the growth of Century 21 because the region is strategically important to Australia’s economy.
“I grew our network from (and still currently reside) from Western Sydney. I opened my first office in Penrith in 1977 and it provided my team and I with a strong platform to develop our business infrastructure, clientele and service approach,” Mr Tarbey said.
“Century 21 has many offices in the western Sydney region and strong property fundamentals will see Century 21 continue to grow and provide market leading real estate services to Western Sydney. Our staff and offices are proud of operating in the area and heavily ingrained into their respective local communities.
“Over two million people currently reside in Western Sydney and this number will grow considerably and this growth will see increased demand for housing and infrastructure. These are two key challenges for the area that if addressed, will help the region enjoy economic prosperity well into the future.
“If Western Sydney business owners and entrepreneurs can stay abreast of changing needs, wants and demands within the area, they will likely be able to harness some lucrative opportunities – real estate, construction, distribution, retail and transportation will all be key areas to keep a close eye on.”
In recent years, Century 21 Australia launched a series of value-laden real estate technologies for consumers including a revolutionary real estate App, Smartbooks (online magazines) and an online property game – Property Mogul.
These technologies have attracted tens of thousands of users provide new and interesting ways for consumers to engage with the Century 21 brand.
