According to peak business body Business NSW, the Bigger Backyard Central Coast campaign is a standout performer at encouraging business to spend locally.
“When the local Chambers came together to respond to the devastating effects ofCovid-19, designing the Bigger Backyard Central Coast campaign was a no brainer,” said Paula Martin, Regional Director Business NSW.
“With over 80% of our business community affected by the pandemic at the time of launch, it was critical to provide a platform that business could use to inform each other how their business models had changed.
“Businesses on the Central Coast are large consumers in their own right and with disruptions to supply chains caused by the crisis, showcasing the breadth of business across the coast was vital to boost our local economy,” Ms Martin said.
“Thanks to the food and manufacturing roots of our region, coupled with a fast-growing professional services sector, Central Coast businesses affected by the crisis can find many things they need to operate locally.
“The Bigger Backyard Central Coast app promotes new operating hours, new customer service methods and disruptions in supply chain and distribution channels. We have seen a 40% drop in supply chain issues since launch,” Ms Martin said.
“A united business community can be a powerful economic driver. Other regional economies have seen a threefold return when businesses spend locally. By our calculations, Bigger Backyard Central Coast has generated $65M into the Central Coast economy.”
Bigger Backyard Central Coast is the collaborative design of the Gosford Erina Business Chamber, Wyong Regional Business Chamber, The Entrance Chamber and Peninsular Chamber; supported by Central Coast Council and Business NSW.
The campaign spearheads a longer-term Chamber led economic initiative called “In Good Company” designed to create a much-needed business identity for the region.
“With Covid-19 presenting new challenges daily, now is the time to advocate for a business identity that is unique to the Central Coast.”
