The survey reveals that 96% of the more than 1,200 surveyed claiming that good customer service is important to them.
When it comes to making our hearts sing the survey revealed the most desired element of customer service for men was excellent product knowledge (46.09%). According to the blokes, the retailers that best deliver on this are electronics stores.
More senior shoppers (55+) also valued staff expertise highly, and are the most appreciative of a “hello” when entering a store (26.01%).
Contrary to this, those under 24 prefer to get in and out quickly, with 51% rating fast, efficient service as most important when making a sale, and found a personalised shopping experience of least value and pushy sales people their biggest peeve (43.07%).
For women, friendly, approachable staff topped the list of most important traits, particularly those who will go out of their way to help them solve problems (40.94%).
It was department stores that most disappointed them in this field, with 30 percent of women rating them as the worst retailers for customer service, and the biggest frustration being a lack of staff.
